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Author: Debby Penton
Working in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a
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The rapid pace of digital disruption is creating exciting opportunities everywhere and certainly making our lives as consumers easier, but it also presents new risks
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There is a lot of excitement in the PR media this week about the controversy around banning AVE as a form of PR measurement. However,
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Digital communication has made PR increasingly measureable and focused on business impact, but true client satisfaction is rare without the underpinning of a strong client-agency
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