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14th December 2015

PR director of the future: PRs need freedom to experiment

 Rachel Matthews of Cisco has an interesting job title: Strategic B2B Communications Leader. Neither marketing or PR, manager or director. We spoke to Rachel about

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Debby Penton
25th November 2015

The PR director of the future – answering the difficult questions

Brand communications functions are going through a period of rapid change. The traditional silos of advertising, marketing and PR are breaking down and are under

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Debby Penton
25th November 2015

PR director of the future: Does PR play a strategic role in business?

In the next in our series of ‘PR director of the future’ blogs, we spoke to Rupert Baines, now CEO of UltraSoC, previously CMO at

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25th November 2015

PR director of the future: Is ‘PR’ still a valid description?

For our second ‘PR director of the future’ blog, we sought the opinion of Samuel Hall, corporate communications director and social strategist at Oracle. Having

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