Winning with wearables
Samsung stands out from the crowd at MWC
Taking centre stage
Despite being one of the world’s most renowned electronics brands, even Samsung can get lost in the noise at a 100,000-strong conference like MWC. Wildfire’s brief was to cut through that noise and make sure Samsung’s innovative wearable technology took centre stage.
The future is wearable
Wildfire’s in-depth experience of MWC guaranteed that Samsung was front of mind with influencers before, during, and after the event. From tech previews that lay the groundwork with media and analysts, to post-show thought leadership, our event strategy secured Samsung’s pioneering new wearable payment tech the exposure it deserved.
Wildfire’s technical understanding goes way beyond the ordinary, and the team’s strong media relations guarantee our messages reach the right audiences.
Thomas Arenz, Director of Marketing Communications, Samsung Semiconductor Europe
The results…
28
interviews with top-tier media and analysts
85
pieces of media coverage
1.24m
media coverage views