Our culture
Defined by our values
Wildfire is defined by its people and our values: Be Bold, Be Informed, Be Exceptional, Be Yourself, and Do Good.
We help nurture confidence, curiosity, and creativity. We empower our team to do bold and fulfilling work, pursue their passions, and achieve their career goals, wherever that may take them.
We welcome different perspectives, experiences, and skills as we know they make us work, think, and behave better, creating a culture that allows everyone to be their best self.
Wildfire is a place for people to put their career ambition into action and fulfil their potential.
Employee owned
Proudly 100% employee-owned, Wildfire can truly put its people and their development and wellbeing first, and promise clients an exceptional team of highly motivated professionals willing and able to deliver outstanding work.
Working with a business that is co-owned by the employees means you’re partnering with a team that's deeply invested in your success.
Every employee has a personal stake in delivering exceptional service and impactful tech PR campaigns, ensuring that we're all committed to not just meeting, but exceeding your expectations.
B Corp certified
In July 2023, Wildfire became a certified B Corp, underpinning our commitment to our Do Good value — to be a force for good for our people, community, and the planet.
But B Corp certification was only the start of our journey to make a positive difference.
We continuously ensure the principles of the B Corp framework are woven into all aspects of how we operate — the decisions we make, the culture we create, the partners and suppliers we engage with, and our approach to sustainability.