Bedtime reading for B2B

To remind everyone of the power of creative storytelling, we worked with a top children’s illustrator to create B2B marketing’s first ever bedtime story.

From Whitepaper Mountain to the Great Wall of Webinars, join our hero as he searches for the magic formula to save B2B Marketing Land from a cloud of boredom.

Don’t put prospects to sleep

Tech brands have incredible stories to tell. But too often they get bogged down in specs and features, missing the chance to tell a captivating story that engages audiences. It's time to change that.

From events and stunts to games and even a sleep-inducing ASMR video, our campaigns have been shining a light on how unimaginative PR tactics are putting B2B buyers to sleep.

B2B shouldn’t be boring

Ok, here’s the serious bit:

  • 70% of B2B comms pros don’t experiment with new tactics

  • 75% say their campaigns are the same as their competitors’

  • 78% believe creativity is vital for standing out in B2B

The best B2B brands tell consistent stories, using bold ideas to capture the imagination of prospects, journalists, and influencers.

Those that embrace B2B creativity benefit from more coverage, more traffic, and ultimately more leads.

Looking to tell compelling, memorable stories for your B2B tech brand? Contact our team below.

Ready to tell your story?

Ready to ignite your tech brand’s story with award-winning creativity?
Fill out the form below and our consultants will be in touch for a no-obligation chat about your PR approach.