B2B doesn’t need to be boring
If you’ve been following our B2Bold campaign for the last few months, you’ll know that tech buyers are bored of B2B marketing.
B2B businesses are repeatedly falling back on the same handful of tactics, formats, and channels. In this sea of sameness it’s vital that tech brands experiment with new formats and creative campaigns.
At Wildfire, we’ve launched ebooks with ASMR videos, turned case studies into card games, converted reports into comic books, and even announced research at a funeral.
Why? Because introducing a creative element — no matter how small — is essential for grabbing attention and making your content and campaigns standout.
Introducing B2B…The Game!
It’s one thing to talk about the need for creative assets and content types, but at Wildfire we like to lead by example. That’s why we’re unveiling our latest campaign to raise awareness for B2B Creativity – B2Bold…The Game!
The rules are simple. Help our busy B2B marketer dodge boring content and campaigns, while picking up creative inspiration along the way. Have fun!
The serious bit
Ok, here’s the serious bit. 48% of B2B buyers say they’re bored by the marketing content they receive, with webinars and whitepapers getting the worst reaction.
If you’re going to cut through the noise, you need to start treating these tried and tested tactics as the foundations of something bigger. That means adding a layer of creativity to everything you do.
Of course, the best creative campaigns come from a team effort. From surrounding yourself with individuals who think creatively, get your tech, and who understand your business’ needs. That’s where we come in.
Want to know more? Download our guide to B2B creativity below.