Wearable wellbeing
Bellabeat influencers turn fitness tech into fashion
Fitness and fashion
Fed up with ugly fitness trackers, Bellabeat developed the first health and wellness tracker designed for women with style in mind. Primed to launch its innovative wearable tech in the UK, Bellabeat approached Wildfire to generate awareness among its female target demographic.
Influencing the influencers
After building key personas for Bellabeat’s target audiences, Wildfire began a six-month consumer media and influencer marketing campaign.
Through a combination of media reviews, product giveaways, and Instagramable events, Wildfire won over aspirational fashion and fitness influencers who shared the love with fans.
Alongside the influencer marketing programme, Wildfire drove mainstream consumer coverage and tech product reviews. The result? A wave of wearables coverage for Bellabeat’s UK launch.
Working with Wildfire has been an immense pleasure; the results have been remarkable.
Urska Srsen, Co-founder and CCO, Bellabeat
The results…
83
pieces of national coverage
23
National features
255,800
social reach