1E appoints EML Wildfire to help fulfill its vision of driving the cost out of IT

London, UK, 15 May 2014 - 1E, the global leader in Efficient IT solutions, has appointed technology PR specialist, EML Wildfire as it’s UK PR representative to help communicate its vision for driving down the cost of IT through eliminating wasted resources and inefficient management processes.Following a competitive three-way pitch, EML Wildfire was selected due to its understanding of the 1E business and its integrated approach to delivering PR campaigns that create real business impact for 1E.Working closely with 1E’s internal team and US PR agency, EML Wildfire will implement a series of content-led brand building and sales-aligned campaigns supported by a comprehensive media engagement programme to help consolidate the company’s leadership position in the market, while increasing visibility.Commenting on the appointment, Su Kent, Corporate Marketing Manager, 1E, said: “EML Wildfire demonstrated both a strategic and creative approach to building a brand platform that would help propel 1E into the media consciousness as well as resonate with our target audience to support our sales and marketing activities. This truly represents the new breed of PR we were looking for.About 1E1E is the pioneer and global leader in Efficient IT solutions. 1E’s mission is to identify unused IT, help remove it and optimize everything else. 1E Efficient IT solutions help to reduce servers, network bandwidth constraints, software licenses and energy consumption. To date, 1E has helped more than 1,600 customers make $1.4 billion in efficiency savings. This includes $800m in energy costs alone and a reduction in CO2 emissions of 6.4 million tons. For more information, please visit: www.1e.com