Loxone appoints Wildfire to help drive smart home adoption in the UK

20th April 2016, LONDON: Loxone has appointed technology PR agency Wildfire to build awareness in the UK for its unique, centrally managed, home automation solution.With over 38,000 smart homes already installed across Europe, Loxone’s affordable approach gives customers control over all of their systems and devices - including lighting, ‘zoned' heating, security, music and blinds - with just a single touch of the Loxone app.Philipp Schuster, MD of UK, Loxone commented: “We want to change perceptions of what a smart home really is and the difference it can make. The Wildfire team’s understanding of our target audience, coupled with their proactive and confident approach, is exactly in line with what we were looking for in an agency to help us achieve this goal.”Debby Penton, Managing Director of Wildfire also commented: “Smart homes have traditionally been seen as high-end or aspirational, but Loxone’s innovative and affordable approach makes it something that we should all be asking about. We’ll be showing the UK market how smart homes can make a massive difference to the way we live and interact with our homes.”Wildfire will focus on creating a seasonal consumer insight campaign, focusing on how every day experiences can be transformed with a fully automated home.