NTT DATA UK appoints Wildfire to drive brand awareness with C-level audiences

NTT DATA UK, a consulting and IT services provider, has appointed independent tech PR agency Wildfire to deliver a thought leadership and media engagement programme that highlights the expertise within NTT DATA UK and engages C-level audiences.Through a proactive media and content strategy, Wildfire will promote the technical knowledge and expertise within NTT DATA UK and build the profile of its leadership team. A new thought leadership platform, built on the brand’s purposefully different approach and unique Japanese heritage, will create a distinct voice that enables NTT DATA to differentiate in the IT services provider market.Kapil Ghetia, Marketing Director, NTT DATA UK, commented: “Wildfire impressed us from the outset. The team proposed a creative and compelling platform for our PR activity, built on a clear understanding of our brand and heritage. With their passion for our business, in-depth technical knowledge and media relationships, Wildfire was the perfect partner for NTT DATA UK.”“NTT DATA UK believes in ‘guiding greatness’ and we want to honour that philosophy by showcasing their thought leadership on a diverse range of topics,” added Wildfire Managing Director, Debby Penton. “From analytics and big data, to cloud solutions and cybersecurity, they have a wealth of knowledge to share. Wildfire will help spread their message using progressive, differentiated content.”