Premier Farnell appoints EML Wildfire to lead global PR

Tech specialist agency to drive global activity and community outreachLondon, 26^th July 2012: Technology distributor and electronics solutions provider Premier Farnell has appointed technology agency EML Wildfire to lead its strategic global PR activity.EML Wildfire will implement a global campaign to drive awareness of the element14 community and the breadth of Premier Farnell’s expertise. The scope of the campaign will include activity in Europe, North America and APAC and will cover high-level strategy, local agency management, traditional media relations as well as social media planning and strategy.Premier Farnell is a leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide and is one of the two main suppliers of the revolutionary £22 computer, Raspberry Pi. Its pioneering element14 Community boasts over 100,000 members who have access to the industry’s only information portal and electronics store.A key part of EML Wildfire’s remit is to look at ways to build and grow awareness of this community across the web through content generation and social media.Ken Leitch, Global Head of PR at Premier Farnell comments: “As a company which has gone through considerable change in recent years, from a catalogue distributor to a multi-channel electronics business we wanted to bring in an agency that could take our media outreach to the next level. As a truly global business we needed an agency that could run strategic PR campaigns in all of our key markets and across traditional and social media platforms. EML Wildfire fits that profile perfectly and I look forward to working with the team.”EML Wildfire Director, Andrew Shephard, commented: “EML Wildfire’s expertise across traditional technology and social media, as well as our international reach makes us a great fit with Premier Farnell. It offers its customers the latest technology and components alongside a wide range of services and design support and we’ll be working closely with the PR team to extend the company’s profile and extend the online community.”

About EML Wildfire

EML Wildfire is an independent UK-based B2B and consumer technology PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Our expertise covers the enterprise, communications, electronics, design services, cleantech, digital and semiconductor technology sectors. We combine traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels. We are headquartered in South West London on the banks of the River Thames with a presence in Cambridge, the UK's technology heartland.About Premier FarnellPremier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £973.1m and underlying profits of £104.6m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain and an inventory profile developed to anticipate and meet its customers’ needs. While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14. For more information visit the website at Premier Farnell.