TeamViewer appoints Wildfire as UK agency

TeamViewer, the global pioneer of remote control and online collaboration software, has appointed technology PR agency Wildfire to establish TeamViewer’s position as the market’s leading solution for online meetings and remote support in the UK.German based TeamViewer GmbH was founded in 2005 and is focused on the development and distribution of high-end solutions for online collaboration and communication. A fast start and high growth rates have led to more than 200 million users in more than 200 countries all over the world. The software is currently available in more than 30 languages and has been activated on over 1 billion devices globally.Axel Schmidt, Public Relations Manager at TeamViewer, commented: “Wildfire not only demonstrated an impressive understanding of our business, they also presented aninnovative approach to PR that reflects our strong vision for the UK market. We were impressed with their creative campaign ideas that will provide multiple opportunities for us to engage tier one media and our customers directly.”Lorraine Jenkins, Director of Strategy at Wildfire said: “We could see that TeamViewer was suffering from a ‘perception lag’ in the UK market. As a result we have designed campaigns to ensure TeamViewer becomes synonymous with a new era of remote support and online collaboration.  TeamViewer is a true European success story and we want to highlight how the business has evolved in recent years, the strength of its product and cement its place as the market leader.”