Visibrain selects Wildfire to drive UK visibility

26 July 2016, LONDON: French media monitoring company, Visibrain, has appointed technology PR agency Wildfire to build awareness of its online platform for brand crisis management.With an established operation in France and current clients including Peugeot, Total and Philips, Visibrain is a market leader in brand image protection and crisis prevention. Launching a campaign aimed at digital marketing & PR professionals in the UK, Visibrain acts as a complete web monitoring tool, identifying discussions, trends and possible threats to its clients’ reputations online.Nicolas Huguenin, CEO of Visibrain commented: “We chose Wildfire due to the enthusiasm they showed towards our goals. They understood and demonstrated an understanding of the target audience and how to reach them effectively.”Debby Penton, Managing Director of Wildfire also commented: “Social media has grown exponentially over the past years and is now a crucial part of our lives, as well as the marketing world. This presents challenges as well as opportunities for brands, and Visibrain ensures that brands can be right on the pulse with online trends so they can act quickly and manage potential issues that may impact their reputation.”