Wildfire appointed by ClicData to promote intelligent business

ClicData, a provider of cloud-based dashboards to help businesses convert their data into a competitive advantage, has appointed technology PR agency Wildfire to establish it as the go to tool for intelligent businesses to make sense of their data efficiently and respond quickly to market changes.ClicData selected Wildfire as part of its competitive pitch process to find a creative and high-impact PR campaign to demonstrate its product offering and its insights into UK small-medium sized business (SMB). In addition to a content and research-led PR campaign, Wildfire is running a topical and targeted thought leadership campaign aimed at educating and informing SMB decision makers.Telmo Silva, ClicData CEO, commented: “A survey and report led PR campaign targeting small businesses might sound quite straightforward, but it was the enthusiasm and creative ideas of the Wildfire team which we identified as more original and interesting. Crucially, everything the team is doing is building our visibility within our broad target audience, and building up to our presence at Interop, in June.”“Despite there being so many new technologies and tools for monitoring business performance and managing data, these remain largely absent from the decision making process in many small businesses. As a result, ClicData’s easy-to-use business dashboards are in a strong position to address this market opportunity, promoting improved management understanding and better control of the business through smart data visualisation,” added David Marsden, Director at Wildfire.