Wildfire appointed as PR partner by experience analytics pioneer Clicktale

Technology PR agency Wildfire has been appointed by experience analytics specialist Clicktale, to promote the company’s market leading platform which helps digital businesses deliver superior experiences to their customers, improve conversion rates and increase loyalty.Wildfire will be responsible for building awareness of Clicktale, primarily in the UK and the US, focusing on senior marketing professionals and business leaders across all digital businesses, helping to position the company as a pioneer in online customer experience, while creating campaigns that support lead generation.Commenting on the appointment, Debby Penton, MD of Wildfire said: “Wildfire has vast experience in helping marketing technology companies build their reputations, fuel customer pipelines and attract investment. Clicktale has exciting ambitions to revolutionise the way online businesses view their customers and dramatically improve the efficiency of the web, and we can’t wait to help them tell this story.”Sara Richter, VP Global Marketing at Clicktale said: “Clicktale is at a critical stage in its growth and we need a robust partner with proven experience in our market to help us build integrated PR and marketing campaigns that cut through competitor noise and cement our leadership position. Wildfire just gets it: the team’s enthusiasm and understanding of our proposition and challenge, and ability to translate that into engaging content gives us confidence they can help us achieve our ambitions as a business.”