Discover what makes a great PR agency partnership. Our first ‘Client 101’ session with Samsara’s Sam Hall revealed key agency ‘green flags’—boldness, informed consultancy, proactivity, and strong client rapport. Learn how the best PR agencies go beyond press releases to become true strategic partners.

Learn how to run an effective agency RFP process with Wildfire PR's expert tips. From crafting a clear brief and setting realistic timelines to selecting the right agencies and structuring a fair evaluation process.