Data Dreamers
Exasol champions the role of data science in everyday life
An unlikely hero
Exasol approached Wildfire to amplify its reputation as the platform of choice for organisations that want to transform how they work with data and turn it into a source of value. Unearthing real-life stories of how data analytics is changing lives, our Data Dreamer campaign gave Exasol the platform to engage and champion data scientists.
Futurists inbound
A B2B influencer programme with world-renowned futurists and data scientists ensured a wealth of content cut through to target audiences. Fresh research, human interest features, videos, and podcasts brought a diversity of content that drew attention and delivered some of Exasol’s best ever engagement figures.
You keep educating us on how valuable this thought leadership content is for us to be recognised as a market player who has something meaningful to say.
Mathias Golombek, Chief Technology Officer, Exasol
The results…
7,000+
visits to the Data Dreamer website
40+
pieces of media coverage
16,000
content views