Research report:

The case for B2B creativity

B2B buyers are bored

Here’s a scary fact. Half of B2B buyers (48%) say they’re bored by the B2B content and campaigns they see.

In this sea of sameness it’s only the brands that embrace creativity that are cutting through.

To understand the power of B2B creativity, and how unique ideas are delivering for B2B tech brands, we surveyed over 150 B2B comms professionals in the UK to get their thoughts.

In this report you will learn:

  • What the current state of B2B creativity looks like

  • Why B2B brands are pushing for more creative work

  • How creativity ties to awareness and leads

  • How to sell creativity to your boss

  • How to overcome common objections to creativity

  • How to make your next creative campaign a success

Access this research report

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Wildfire’s team of tech PR professionals have created research-led campaigns for some of the biggest tech brands in the world.

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