Research report:
The case for B2B creativity
B2B buyers are bored
Here’s a scary fact. Half of B2B buyers (48%) say they’re bored by the B2B content and campaigns they see.
In this sea of sameness it’s only the brands that embrace creativity that are cutting through.
To understand the power of B2B creativity, and how unique ideas are delivering for B2B tech brands, we surveyed over 150 B2B comms professionals in the UK to get their thoughts.
In this report you will learn:
What the current state of B2B creativity looks like
Why B2B brands are pushing for more creative work
How creativity ties to awareness and leads
How to sell creativity to your boss
How to overcome common objections to creativity
How to make your next creative campaign a success
Access this research report
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