Robot revolutions
Ubuntu promotes its OS for wearables and the IoT
A foundation for everything
A household name in desktop and mobile operating systems, Ubuntu had big plans for the growing Internet of Things (IoT) space. Approaching Wildfire with a brief to launch its new IoT OS, Ubuntu needed to shift analyst perceptions from mobile to IoT, boost awareness, and drive downloads.
A robot revolution
Mobile World Congress (MWC) provided the ideal platform. To set the stage, Wildfire organised Ubuntu’s first ever analyst day, securing pre-event briefings with more than 50 analysts and industry insiders. Next up, MWC itself. With on-stand robots showcasing Ubuntu in action, Wildfire offered journalists an eye-catching photo at the Ubuntu stand. Supported with a packed three-day media interview schedule, Ubuntu became the most talked about brand at the 24,000-exhibitor show.
The results…
#1
most talked about
50+
analyst briefings
20+
journalist interviews