Spinning out the next e-scooter

Spin launches the UK’s sustainable scooter

The only way to travel

When the Government announced its first e-scooter trials across the UK, Ford-owned Spin joined the race to win competitive tenders in key towns and cities.

Eager to build awareness of its accessible scooters and strong sustainability record, Spin recruited Wildfire to promote its unique proposition to local councils and key community stakeholders.

Scoot your commute

Wildfire’s ‘Scoot your Commute’ campaign put the benefits of Spin in the spotlight, using fresh data to show the local appetite for easier and greener commuting using e-scooters rather than cars and buses.

Through news announcements, regional launches, and media stunts, Spin quickly became the most talked about player in the market. One year on and the company could boast more than one million e-scooter rides in the UK.

Thanks to Wildfire for the outstanding efforts they’ve put into Spin. Achieving our target share of voice has really been a real team effort and we should all be very proud.

Borbala Nagy, Director of Communications, Spin

The results…

100+

pieces of coverage

685m

audience reach

3

live broadcast slots