Two years after its launch, ChatGPT has become a widely adopted tool in PR, marketing, and communications, enabling professionals to improve efficiency and streamline content creation while navigating challenges around authenticity and trust. Its role continues to evolve, shaping the way industries approach technology and creativity.

Bango's VP of Marketing, Giles Tongue, shares his perspective on the potential of Generative AI in shaping the future of marketing, from everyday applications to groundbreaking innovations like text-to-anything tools. Discover how Bango leverages GenAI and what lies ahead for the industry.

Samuel Hall is Senior Director of International Communications at connected operations powerhouse Samsara. With over 25 years of experience within brand, media, and content, he’s a true believer in the value that strategic communications can bring to any organisation. He charts the rapid rise of ChatGPT and GenAI and warns against an overreliance on the fledgling technology. 

Discover the art of bending traditional news writing rules in part three of our series on effective storytelling. While the WWWWWH structure (Who, What, Where, When, Why, and How) is essential for clear, concise reporting, seasoned writers know when to omit or rearrange these elements to create more engaging, fluid stories. This guide explores how to keep a story's integrity while selectively breaking the rules, allowing for more flexibility and depth in news writing.